Ashley Greene to Be Face for Mark (Avon Products)

There�s a new dawn breaking at Mark. Avon Products Inc.�s playful beauty and fashion brand for young women has signed �Twilight� starlet Ashley Greene as the Mark brand ambassador.

Greene, who plays Alice Cullen in the �Twilight� films, replaces reality-TV-star-turned-designer Lauren Conrad as the face of the brand, as her contract is set to expire.

�Ashley has a natural beauty, but I love that she experiments with fashion,� said Claudia Poccia, global president, Mark. �She mixes it up and makes it her own.� In recent years, Greene, 23, has become a red-carpet stunner, and this season she graces the cover of several glossies, including this month�s Seventeen magazine and the upcoming issue of Women�s Health.

Greene�s career success and support of charitable causes also piqued Mark�s interest. �We have this mission of celebrating young women making their mark on the world,� Poccia said. �Ashley has set goals for herself and is achieving those goals.�

Greene said she first became acquainted with Mark after rifling through a gift bag she received at an event.

�Initially, I was drawn to Mark because of the products,� Greene told WWD. �But what really sealed the deal was its empowering message to young women, which is something I relate to.�

Greene � who is involved in the DonateMyDress.org campaign � nodded to Mark�s efforts to support causes that affect young women, including its strides to stamp out dating violence.

Greene said she�s in the midst of �exploring all the [Mark] products� and gravitates toward items that travel easily, naming Save the Day Anti-Acne Concealer Stick and Light Bright Lighten & Depuff Eye Gel (which can be combined onto one stick) and Glossblossom Ripening Lip Tint. She favors a more natural look and has begun to take a �more proactive approach� to skin care. �I wear sunscreen every day and under-eye cream.�

With Greene�s work schedule, eye cream may be the key to looking bright-eyed and rested. She�s slated to appear in five to six films through 2011, including the June 30 release of �The Twilight Saga: Eclipse� and the indie film �Skateland,� and in 2011 �Butter,� a Weinstein Co. ensemble comedy, �The Twilight Saga: Breaking Dawn� and the lead role in Warner Bros.� �The Apparition.�

Mark tapped fashion photographer Patrick Demarchelier to shoot the ad campaign featuring Greene. Print ads will begin to appear this fall. Greene will appear in Mark�s magalog, its product brochure used by the brand�s sales representatives, in early 2011. Referring to representatives� view on their new brand ambassador, Poccia said, �She�s a young woman they can look up to.�

source via ash-greene